Tag Archives: social media

ClickBerry – A platform that allows users to make video, interactive.

I have been meaning to blog about ClickBerry for some time as it’s one of the most exciting platforms I have seen for a while. I am a big fan of ThingLink and emailed them about a year ago asking if they had any plans to incorporate video. (At the moment you can tag images with extra content but not video) They said they didn’t have any plans yet so I swiftly forgot about it.

Then I discovered ClickBerry. Following on from my post about The Future of Advertising (using Nicole Kidman to demonstrate it, obviously) I think this short video sums up the possibilities to not only advertisers, but also content makers. How many times do you Wikipedia or IMDb people after having seen them on screen? That’s how it could be used in the most basic sense. The possibility for hidden plots, story lines and discovery is much more exciting. I could go on all day about this, but I need to finish eating my crisps.

 

 

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Let’s all go to China

A great post by Patrik from Made by Many about the untapped potential for western brands in this gargantuan market. Click here to read it.

I went to a talk at Channel 4 a few months ago called ‘Is China the next media superpower?’ A television producer was on the panel who was responsible for bringing the American Idol format to China. She explained that there were many western formats that would work well in China,  the ones that they had bought the rights to so far were extremely successful. There were two problems though, other networks in China were creating ‘copy cat’ programs  and there was not a great deal of legislation to stop them.

Secondly, the political landscape of this vast country prohibits popular western shows from being recreated. The example used was the BBC’s ‘Who Do You Think You Are?’ In China, the idea of tracing ones family tree isn’t as simple as it sounds. People here still operate under the watchful eye of the state. Remember, whilst the country is seeing dramatic urbanization and wealth creation, Google doesn’t/won’t operate here, internet usage is monitored and speaking out against the government is a massive no-no. You may want to read about the Chinese artist Ai Weiwei who did so and was imprisoned. Find out about him here.

Westerners setting up TV production companies, social media agencies and creating a brand presence in China will no doubt have a lot to learn about the intricacies of Chinese life, but the overwhelming feeling from the panel was that yes, it could be the next media superpower. There is certainly a lot of money to be made, China has adapted itself to become the global hub for manufacturing, property prices are booming and it has the single biggest online user base in the world. Will it’s censorship also impede it’s media growth? Judging by the country’s rapid rise despite censorship, it doesn’t look like it.

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