This is an interesting post on Afrinnovator about ‘local content.’ What does it really mean?
When listening to discussions on local content, it is sometimes a bit vague what the intended meaning is. Is it content that is created locally for local consumption exclusively? Is it content that is just created locally but could be consumed by anyone, anywhere? Is it content that is not necessarily created locally but is consumed locally? If anything really, just the term ‘local content’ is quite ambiguous in itself as really what we are concerned with here is ‘Local Digital Content’. What really is local content? And why is it that there’s such a push for more local content? (Read More)