Augmented Reality is in its simplest terms a mixture of ‘real world’ and ‘virtual computer generated imagery.’ To make this guide easier to understand, we will use the mobile phone as the platform on which AR can be used. Take your iphone for example; there are multiple applications that use AR technology to make everyday experiences more interactive to the user. One such application is called ‘Nearest Places’ by across air. To use ‘nearest places’ you simply open up the application and the nearest points of interest will be displayed on your screen.
The technology involved is far too boring to go in to, so instead let’s look at a new application that has come out today. ‘Recognizr’ is an application that allows users to take photographs of people (on their phone) and then lets you find out details about that person such as what social networking sites they are on, their phones number and other personal information. Before all the stalkers amongst you get too excited you have to ‘opt in’ by downloading the app, creating your very own profile and obviously, uploading your photo.
‘Recognizr’ works by using facial recognition, so when a photo is taken of an individual, the information is sent to a database which matches it up to the photo information that the individual has previously submitted.
Here is a video demo
Whilst critics may still be cynical about the usefulness of Augmented Reality, we can be sure that as technology becomes more sophisticated so will AR. Imagine not having to deal with the hassle of trying clothes on in a shop? Your sat nav projecting the exact route for your journey on the road before your eyes? Virtual billboards? The possibilities are endless so take note of the hype; AR is here to stay…