Social Media and Politics in the US. What lessons can the UK learn?

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Current TV are the first show (that I am aware of) who are integrating twitter into their political convention coverage on a bigger scale than ever before. The television station that was founded by Al Gore will be devoting half it’s screen to tweets and they will be curated by producers and categorized into democrat, republican, trending, location etc.

Whilst many shows pull in tweets and direct the audience to hashtags; social media still serves to compliment television shows. Politics, particularly in America is an ideal subject matter for such social integration. 

It would be interesting to see something like this done in the UK. Could it mobilize the apathetic voter or even make politics cool? I don’t think any amount of Instagram filters can make David Cameron look like an attractive vote for the generation of unemployed people in this country but it is a way for broadcasters to act as a conduit between the powerful and powerless. 

Full story from Lost Remote here

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ClickBerry – A platform that allows users to make video, interactive.

I have been meaning to blog about ClickBerry for some time as it’s one of the most exciting platforms I have seen for a while. I am a big fan of ThingLink and emailed them about a year ago asking if they had any plans to incorporate video. (At the moment you can tag images with extra content but not video) They said they didn’t have any plans yet so I swiftly forgot about it.

Then I discovered ClickBerry. Following on from my post about The Future of Advertising (using Nicole Kidman to demonstrate it, obviously) I think this short video sums up the possibilities to not only advertisers, but also content makers. How many times do you Wikipedia or IMDb people after having seen them on screen? That’s how it could be used in the most basic sense. The possibility for hidden plots, story lines and discovery is much more exciting. I could go on all day about this, but I need to finish eating my crisps.

 

 

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Using Nicole Kidman to demonstrate the future of advertising on TV

The future of video advertising is via clickable interactive links embedded within the video. I promise. This Nike campaign for it’s new look book is a pretty basic idea but executed really nicely.

Imagine this: You know the Chanel Advert with Nicole Kidman in Paris? Well imagine if you were watching that on your connected television, and at any single point you could use your remote control to stop the advert and it would give you information about what was on screen at that given second.

It would go like this: Nicole Kidman is stood (for example) outside the Eiffel Tower. Wearing a vintage Chanel dress from 1923. The car in the background is a vintage Rolls Royce and she is wearing gold eye shadow (I’m making this up) I pause the video and I can click on any of the above objects and either buy them or find information out about them.

So in pausing the advert during that particular shot and clicking on the Eiffel Tower I am directed to let’s say the Trip Advisor website which pulls in an article about Paris (or a Guardian Travel article, Frommers guide etc). Which ever brand wanted to be associated with ‘Paris’ would pay on a PPC basis.

Then I get bored of looking at Paris, so I click on the dress and I am directed to the Chanel website which gives me a brief history of the dress. In 1923 Coco Chanel wore the exact dress to a party where she talked to Winston Churchill. Didn’t know that before I watched the advert. Wow- I’m starting to like Chanel even more.  I want to buy into the heritage of the brand.  The Chanel website then suggests that I may like the gold eyeshadow. So I buy it online on my internet enabled TV. Chanel eyeshadows are about £18. Now imagine if every advert you watched had every single object and location tagged- you could pause it at any point and buy any object on your screen. Ker ching.

I don’t have time at this moment to think about the moralistic element of this idea/reality by the way. But I will and I’ll re edit the post as and when.

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Streamed TV turns mainstream in the UK

According to the KPMG Media & Entertainment Barometer we like streaming TV. If you are fascinated by this revelation: Read all about it on Fourth Source.

New job board for online/social producers…

There aren’t really any job sites for people who work in the social TV or the online TV arena. So I’m starting one. I will update it whenever I see new jobs. Go here to see current offerings…

 

Send me anything you see on the intertubez that to hayleymccool@gmail.com

Channelisation = Curation

 Interesting article via Tech Fruit:

Jon Miller, News Corp‘s Chief Digital Officer, ruffled some feathers at CES by predicting “channelisation” as a trend for the web in 2012, in that video for the web will move towards a lean back approach. In this scenario users would become more passive in their consumption of content, with programming being done by organisations to offer “sequential” viewing. Read more…

Will Siri be the TV gamechanger?

Ben Elowitz, co founder of Wet Paint has written a thought provoking article on the website All Things D. There has long been talk of a future landscape in which TV is motion controlled. This article makes that prediction look archaic. Ben thinks Siri, Apples A.I language interface on the iPhone 4GS will be the game changer. Not just for device manufacturers, but more importantly, content creators. Networks will become meaningless to the viewer. There will be a blurred line (probably no line) between a YouTube video or a BBC programme. The hierarchy that has existed in TV forever will disappear. Choice will be king.

My question is- How do we monetize this myriad of content? What will be free? What will be paid for? What is the business model?

Read it here now.

Ben is on Twitter too

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What is Local Content? A Discussion on Local Content within the African Context

This is an interesting post on Afrinnovator about ‘local content.’ What does it really mean?

When listening to discussions on local content, it is sometimes a bit vague what the intended meaning is. Is it content that is created locally for local consumption exclusively? Is it content that is just created locally but could be consumed by anyone, anywhere? Is it content that is not necessarily created locally but is consumed locally? If anything really, just the term ‘local content’ is quite ambiguous in itself as really what we are concerned with here is ‘Local Digital Content’. What really is local content? And why is it that there’s such a push for more local content? (Read More)